5 Smart Web Design Tips for Software Companies

The online presence of a software company is vital and website of the company is the most important medium of marketing. A well-designed website is a must for getting audiences for traffic. The website of a software company should be very strategic. A tiny mistake can decrease your website traffics.

If you have Software Company then you must have a website which provides all kind of information about your software.  Here are some tips which will help you to make your website more user-friendly and converting.

1. Stay Clutter-Free

As the main objective of your website is marketing your software products, the website should be clutter-free. That doesn’t mean that you shouldn’t put in-depth contents on your site. Contents are important for ranking in google. So you need to have in-depth contents on your site too. Use card design with different kind of pictures or icon. It’s helpful for keeping the big content without hampering the visualized design of the site.

The design of the website is the most important thing for the software and technology companies. So, you shouldn’t Scrooge in the time of designing a website. You can hire professional website design companies by searching on search engines. You can easily find website design companies from you are by a query like Website Design Company Malaysia.

2. Optimize the site speed

It doesn’t matter which type of site you have, the speed of the site is always one of the important for a better conversation rate. According to the research, almost 80% of the web users don’t return to a site if they feel the website is slow. So you should optimize your website so that it can load faster. You can compress the images, reduce color depth, optimize the CSS, and also change the web hosting provider for a better speed.

3. Showcase your products

To engage your visitors, you should showcase your software on the homepage and product pages. Use image and short videos to give your visitors a virtual tour of your software. The video and images should explain the software’s capability and they shouldn’t be very complex to understand. Also, make sure that there are options for the users who want to know more about the software.

4. Inbound leads and the contact options

The best way to keep your conversation rate better is to collect information of the users. For this, you may offer the trial version of the software for a period of time. Make sure that a user can only get the trial version by providing his contact information so that you may send promotional contents to them.

Also, make sure that you contact pages are well optimized. The contact details should be on every page including the product pages and homepage. Also, make sure that there is a “contact us” page which has all the way of contacting the company.

5. Bold and relevant call to action button

Most of the users will visit your site to know more about your products. As most of them will be interested in your product you should try to capture most of them. So that, you will need a well-designed CTA button so that you can attract them before they change their mind. The Call to Action button should be big, bold, and most importantly relevant. All the pages of your website should include the CTA button.

The customer gets a distinctive idea about your software from the design of your website. So you must optimize your website to give the best to your visitors. The above five tips will help you to make your site more impressive to the customer as well as increase your potential customers.